Digital marketing methods such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), Content Marketing, Affiliate Marketing, Content Automation, Campaign Marketing, Data-Driven Marketing, E-Commerce Marketing, Social Media Marketing, Social Media Optimization, E-Mail Direct Marketing, Display Advertising, E–books, and Optical Disks and games have become commonplace.
The ICC Code has integrated rules that apply to selling communications exploitation digital interactive media throughout the rules.